To me, strategic communications is all about connection. It is the art of storytelling in a digital world where every word, image, and second counts. Today’s audiences crave clear, concise content that is quickly accessible and visually engaging. Whether through a 60-second video, a striking image with a caption, or bullet-pointed insights, the goal is to meet the customer where they are, providing value in digestible pieces. By doing so, we create meaningful engagement, enhance visibility, and foster stronger relationships, ensuring that each message resonates and drives positive outcomes.
Course Advancement and Knowledge
Storytelling Initiative
Storytelling Initiative
FLETC Showcases Expertise at IACP
Law Enforcement sUAS Pilot Instructor Collaboration and Technology Forum
Digital Evidence Acquisition
Expansion of the Use of Force Instructor Training Program
Streamlining Cyber Programs for Law Enforcement & Law Enforcement Support
Stakeholders Approve Proposed Updates to Criminal Investigator Training Program
eFLETC: Innovative Online Law Enforcement Training
Leadership Academy: Building Resilient Law Enforcement Leaders
Cutting-Edge Digital Investigations Course Equips Law Enforcement Officers
Leadership Academy: Profound Impacts to Agencies
Leadership Academy: The Transformative Power of Training
Law Enforcement Professionals Sharpen Cyber Skills at the National Cyber Crime Conference
Enhancing Law Enforcement Training with NEO: Integrating Advanced Robotics at FLETC
FLETC Introduction to Criminal Investigation Training Program Exported to Tokyo, Japan
Marine Law Enforcement Training Program Undergoes Curriculum Overhaul
Law Enforcement sUAS Pilot Instructor Collaboration and Technology Forum
Digital Evidence Acquisition
Expansion of the Use of Force Instructor Training Program
Streamlining Cyber Programs for Law Enforcement & Law Enforcement Support
Stakeholders Approve Proposed Updates to Criminal Investigator Training Program
eFLETC: Innovative Online Law Enforcement Training
Leadership Academy: Building Resilient Law Enforcement Leaders
Cutting-Edge Digital Investigations Course Equips Law Enforcement Officers
Leadership Academy: Profound Impacts to Agencies
Leadership Academy: The Transformative Power of Training
Law Enforcement Professionals Sharpen Cyber Skills at the National Cyber Crime Conference
Enhancing Law Enforcement Training with NEO: Integrating Advanced Robotics at FLETC
FLETC Introduction to Criminal Investigation Training Program Exported to Tokyo, Japan
Marine Law Enforcement Training Program Undergoes Curriculum Overhaul
Internal and External Storytelling
FLETC.gov Upgrades, Standards, and Streamlining
Using UX and CX principles, we streamlined FLETC.gov by consolidating numerous pages, enhancing forms, improving standards, and optimizing the site's overall presence. Collaborating closely with DHS and FLETC components, we transitioned the site from Drupal 7 to Drupal 10, significantly enhancing responsiveness and integrating the U.S. Web Design System. This upgrade introduced components that condensed and organized lengthy content while incorporating web writing best practices to improve navigation.
Though the project is ongoing, AGILE methodologies and data-driven analytics have ensured continuous enhancements that are aligned with evolving technologies. Since the project's inception in 2017, the site has grown exponentially, surpassing one million views annually.
Communications Campaign Plan
We created a comprehensive communications campaign plan to elevate FLETC digital presence, streamline internal and external communications, attract top talent, and ensure compliance with evolving industry standards.
We accomplished this by leveraging cutting-edge technologies, and strategic storytelling, FLETC will continue to provide exceptional training while fostering a culture of transparency, inclusivity, and excellence.
